About us
Green Circle SGV grew out of one woman's passion for inspiring others to start a zero-waste journey. Michiko's Zero Waste Booth at Altadena Farmers Market evolved into AltaPasa Green Circle, the monthly green resource hub then shifted into Zero Waste Market project prior to pandemic. Since Eaton Fire, we became a member of Dena Hive Consortium and now working on creating Altadena Eco Hub along with Altadena Farmers Market to support Altadena community recovering today and sustaining tomorrow.
Our Approach
Make It Easy: We're building support for zero-waste practices through Plates for the People and Second-Chance Bags, making it as easy as possible for market vendors and patrons to choose reusables. We want to show that reducing single-use plastics and other waste is simple and enjoyable. Our hope is that choosing reusables over single-use products becomes second-nature.
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Strong Partnerships: The only way we can achieve our zero-waste goal is through strong partnerships with market management and vendors. We're eternally grateful for the support from Altadena Farmers Market managers whose deep commitment to sustainability is perfectly in sync with ours. We could not do this without them!
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Building Community: While Green Circle springs from our deep concerns with climate change and plastic pollution (dark topics to say the least), we believe building strong community is the best way to address these crises. We like to have fun and aim to create an enjoyable experience for everyone involved with our zero-waste effort: market vendors, patrons, and especially our amazing volunteers.
Thank you to our sponsors, partners, and supporters!
